We are a full-service advertising agency who creates positive results for our clients.





After two decades in the agency business, George founded Sweda Advertising in 2004. Today, the agency has blossomed into a $2M+ full service shop that include some of the most respected clients in the Wilkes-Barre Scranton DMA. George holds a Master’s degree in advertising from Syracuse University’s SI Newhouse School of Public Communications and an undergraduate degree in Communications from the The University of Scranton.

Married, with three children in college, George balances his family activities and professional commitment to his clients with a significant investment of time in the community. His involvement in the Northeastern Pennsylvania region is reflected in his volunteer activities, which include service as a Board Member of Coaches vs. Cancer of NEPA; Board Member Lackawanna County Visitors Bureau; Steering Committee Member: Griffin Pond Makeover Building Campaign; Marywood University & The University of Scranton Guest Lecturer; Small Business Council Member: Greater Scranton Chamber of Commerce.

On most weekends George can be found volunteering at Griffin Pond Animal Shelter spending time with animals who are waiting for their forever homes.

Emily Dwyer

Brand Strategist

My role at the agency is to ensure all client messaging is done in a precise, consistent, and intelligent manner. This allows goals, whether it be creating top-of-mind awareness or increasing a company’s ROI, to be achieved above and beyond a client’s expectations. My background in advertising, including a Bachelor of Communication and Arts & Sciences from Michigan State University, gives me the ability to be creative in a business-like manner.

When I’m not in the office, you will most likely find me dabbling in photography, playing with my favorite yellow fur-babies, Peyton and Brady, or catching up with beloved friends and family.

Liz Finley

Account Executive

I’m a communication bridge between our clients and our art department, ensuring creative goals, timelines, and budgets are met. I earned my BA in Communications from Pennsylvania State University and visit my alma mater at least once a year for a big game! With a focus in film throughout my education, I’m quick to lend a hand in all production tasks for our clients. Daily communication keeps me aware of any need our client may have, ensuring every expectation is attentively handled.

I was lucky enough to have opportunities to travel all over the world throughout my adolescence and I try to vacation to a new area each year to continue to expand my horizons. During my most recent vacation to Acadia National Park in Maine, my husband and I stayed in a one room cabin on a tiny island where you see more bald eagles than you see people! In my day to day, bits of mountain biking, hiking, yoga, and painting keep me a happy lady.

Robyn Ziska

Media Director

I’m in charge of media negotiations, placement, strategy, and planning for Sweda Advertising. I have a BS in Communications Media with a minor in Business Administration from State University of New York at Fredonia.

I’m a huge Green Bay Packers fan, and I love gardening and working with stained glass and glass fusing.


Graphic Designer

I grew up in New York with a love for drawing from the get go. After high school, I spent my college years at the Rochester Institute of Technology, then graduated from life in the north to the greener pastures of England and Europe, where I completed my studies in graphic design.

Skip ahead a few chapters and on any given day I can be found ruminating over numerous art projects here at sunny Sweda Advertising. I enjoy the variety of design challenges I face on a daily basis, be it company branding, political campaigns, charity projects, et al.

Cats rule everything around me.

Partial Client List

Our Non-Profit Clients